HEAD OF DIGITAL SALES

Short Description

We are seeking a dynamic and experienced Head of Digital Sales to lead SAS's Direct Digital-to-Consumer revenue through our web and app sales activities. This role is pivotal in shaping our Digital Sales strategy, driving customer engagement, and achieving revenue growth through e-commerce best practices.

Purpose

The primary objective of this role is to enhance SAS's Digital Sales capabilities by adding commercial value and facilitating revenue growth. You will be responsible for optimizing digital sales through analytics, conversion rate optimization, personalization, SEO, experimentation, and the overall development of the digital customer experience. This will be achieved in close collaboration with our commercial and Digital/IT teams.

Key Responsibilities

• Lead the SAS Digital Sales strategy and capability center to drive customer and revenue growth. 
• Develop in-house Digital Sales capabilities, focusing on measurement, tracking, personalization, conversion rate optimization, experimentation, privacy, and user experience (UX) development. 
• Ensure the commercial delivery of SAS Digital sold revenue in alignment with established targets. 

Competencies:

• Fast-track enabler who fosters consensus across business units while ensuring efficient and effective speed-to-market initiatives. 
• Operational knowledge of digital/e-commerce technology and analytics tools, including GA4, CDPs, CMS platforms, CRO tools, and Google Tag Manager. 
• Experience with data visualization tools such as Power BI, Looker Studio, and Tableau. 
• Familiarity with predictive analytics tools (e.g., SPSS, R, Python, Azure ML) is a plus. 
• Comprehensive understanding of the international e-commerce and digital landscape. 
• Proficiency in digital merchandising and exploration of Generative AI applications for commercial growth. 
• 8-10 years of e-commerce experience, including leadership roles in multi-market environments, client management, or consultancy. 

Skills:

• A commercial leader with a customer-obsessed and data-driven mindset. 
• Ability to balance strategic and conceptual thinking with the execution needed to launch initiatives quickly. 
• Strong team player, adaptable to a rapidly changing digital and customer environment. 
• Proven management skills from leading international projects with cross-functional teams in a matrix organization. 
• Excellent communication skills, both verbal and written, with fluency in English; knowledge of a Scandinavian language is a plus. 

Experience and Education:

• Minimum 8-10 years of relevant work experience, including leadership positions within commercial disciplines. 
• Bachelor’s or master’s degree in Economics, Computer Science, Engineering, Marketing, or related fields is preferred.

Join us!

If you are a forward-thinking leader with a passion for digital sales and a proven track record in e-commerce, we invite you to apply for the Head of Digital Sales position at SAS. Help us drive our digital strategy and elevate the customer experience to new heights!

Additional information:

Please note that we conduct background checks as part of our hiring process.

About working at SAS

Benefits of working with us in SAS include attractive travel possibilities, free gym access and a good pension scheme as well as a relocation package is available for international recruits. We offer extensive opportunities for professional development in an international fast-paced working environment. 

Frösundavik is a great place to work. There is a gym, restaurant, café, and a variety of services to make your life easier. It’s located in a green area of Solna and close to Hagaparken and Brunnsviken. There’s a non-stop bus connection from the Central Station to Frösunda, commuter trains to/from Solna Station, and a good network of cycle paths. 

SAS, Scandinavia’s leading airline, with main hubs in Copenhagen, Oslo and Stockholm, flies to destinations in Europe, USA, and Asia. Spurred by a Scandinavian heritage and sustainability values, SAS aims to be the global leader in sustainable aviation. We will reduce total carbon emissions 25 percent by 2025, by using more sustainable aviation fuel and our modern fleet with fuel-efficient aircraft. In addition to flight operations, SAS offers ground handling services, technical maintenance, and air cargo services. SAS is a member of the SkyTeam global alliance, and together with its partner airlines offers a wide network worldwide.