HEAD OF DIGITAL SALES

This is a unique opportunity to build a world-class Digital Sales function and redefine how product-led ecommerce drives growth in the airline industry. We are seeking a commercially driven and product-oriented Head of Digital Sales to lead SAS's Direct Digital-to-Consumer revenue through web and app. This role is responsible for transforming Digital Sales into a revenue-led product organization, embedding world-class Product Management, CRO, and experimentation discipline to drive profitable growth. 

Challenges you will work on 

As Head of Digital Sales, you will be responsible for the commercial performance of the end-to-end digital customer journey, ensuring clear prioritization, measurable revenue impact, and close collaboration with Commercial and Digital & IT teams. Your mission is to develop SAS’s Digital Sales into a revenue-driven, product-led e-commerce engine. You will lead a high-performing team, strengthen Product Management across the journey, and establish strong capabilities in experimentation and data-driven decision-making to drive measurable business outcomes. 

In this role, you will drive growth through clear prioritization, lifecycle optimization, personalization, and continuous test-and-learn initiatives, working closely with both Commercial and Digital & IT.

This role is initially a 14-month temporary contract.

Key Responsibilities 

• Own and drive the commercial performance of SAS Digital Sales across web and app, with clear accountability for revenue, conversion, and revenue per journey step.
• Build and lead a strong Digital Sales capability, including Product Management, CRO, experimentation, personalization, and lifecycle optimization
• Establish and scale a structured experimentation approach with clear hypotheses and measurable impact
• Ensure end-to-end ownership of the digital customer journey, with prioritization driven by commercial impact
• Partner closely with Commercial and Digital & IT to enable a product-led and agile way of working
• Deliver on Digital Sales revenue targets in line with overall commercial objectives

The team 

You will lead a motivated and high-performing team of 6–7 direct reports, including Product Managers, CRO specialists, and lifecycle marketing experts. The team thrives in a collaborative and fast-paced environment, working cross-functionally to experiment, optimize, and deliver measurable impact on SAS’s digital revenue. As Head of Digital Sales, you will have the opportunity to shape the team culture, mentor talent, and build capabilities that influence the entire digital sales organization. 

To be successful, we believe you have 

• Proven ecommerce leadership, around 8–10+ years driving product-led, revenue-accountable digital organizations, preferably across multiple markets
• Strong ownership of revenue outcomes and P&L, turning insights into measurable business growth
• Knowledge of Product Management, CRO, personalization, digital merchandising, and experimentation frameworks
• Ability to translate customer behavior into prioritized product roadmaps that drive results
• Experience with GA4, CDPs, CMS platforms, CRO tools, GTM, BI tools (Power BI, Looker Studio, Tableau), and exploring Generative AI for commercial growth
• Ability to lead cross-functional teams in matrix organizations, driving execution while building alignment 
• Able to engage and inspire stakeholders across Commercial and Digital & IT
• Thrives in a fast-paced, evolving digital environment, with a strong test-and-learn mindset
• Excellent communication skills, both verbal and written, with fluency in English; knowledge of a Scandinavian language is a plus
• Bachelor’s or Master’s degree in Economics, Computer Science, Engineering, Marketing, or a related field is a plus

As a person, we believe you are a driven, revenue-focused leader who takes ownership and delivers measurable results. You communicate with impact, thrive in fast-changing digital environments, and combine a strong analytical mindset with decisive action. You are data- and customer-driven, inspiring teams and influencing stakeholders to achieve ambitious growth goals. 

Why SAS? 

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including: 

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.  
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.   
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.   
• Work Environment: Our office location in Frösundavik (Stockholm) offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.  
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.     

Our Culture 

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!      

Additional information 

• Deadline for application: 15 april 2026. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we cannot handle any applications that are sent by email, due to GDPR regulations.
• Desired start date: June 2026
• Position: Temporary position (100%) for 14 months
• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite.
• To be eligible for this position, you need an EU-work permit. Please note that we ask you to inform us if you currently have a valid EU-work permit.