PRODUCT MANAGER

SAS is scaling its commerce media capabilities across digital and inflight channels, creating a unique opportunity to help build and shape a growing business area where we are looking for a Product Manager to drive the new area of Commerce Media. A key part of this journey is the development of new inflight advertising experiences enabled by high-speed Starlink connectivity, opening entirely new ways to create value, optimize ad delivery, and unlocking significant new revenue streams in the air. 

As Product Manager for Commerce Media, you will translate commercial strategy into product execution by owning and evolving the roadmap and backlog in a fast-moving environment. You will work closely with Digital/IT, Brand & Marketing, Partnerships, Digital Sales, Inflight, and Analytics to align priorities and deliver on shared goals. You will also manage and improve SAS’s ad tech setup, including inventory, targeting, and how workflows are set up between internal teams and external Ad Ops. 

You will lead the work to develop and scale Starlink-enabled inflight advertising, including defining how ads are set up, used, and improved to increase usage and revenue over time. This role offers the exciting opportunity to shape and build the full media commerce strategy for SAS, defining how we scale, optimize, and unlock long-term value across all channels. 

This is a 14-month fixed-term role, with the potential for extension based on the continued success of the project. 

Key responsibilities:

• Own and prioritize the roadmap and backlog, and ensure ongoing delivery of key initiatives 
• Lead development of Starlink-based inflight advertising, from setup to scaled use
• Improve how inventory is used and how ads are targeted and delivered across digital and inflight channels  
• Work with pricing and ad formats to support revenue growth across platforms  
• Manage the ad tech setup, including inventory, targeting, and workflows across teams and Ad Ops  
• Define KPIs, follow up on performance, and use data to make improvements  
• Lead testing and QA of new features to ensure stable and reliable releases  
• Support internal teams with clear documentation and ways of working  
• Identify and implement improvements that increase efficiency and commercial output 

• Experience within commerce media, ad-tech, or digital advertising, with a strong focus on monetization and data-driven products 
• Experience in a product role (e.g. Product Manager, Product Owner, or similar), ideally in a data- or revenue-driven environment 
• Strong analytical skills with experience defining KPIs, tracking performance, and driving decisions based on data  
• A solid understanding of digital advertising, including inventory, targeting, and campaign delivery  
• Experience translating business needs into product requirements, user stories, and roadmaps  
• Strong collaboration skills and experience working with cross-functional teams such as Tech, Analytics, and Commercial stakeholders  
• Experience with analytics tools such as GA4, Looker, or similar
• Hands-on experience with ad tech platforms such as ad servers, SSPs, DSPs, or retail media platforms 

It’s a plus if you also have 

• Familiarity with QA, testing, and product delivery processes 
• Experience working closely with Sales or revenue-focused teams  

As a person, we believe you are structured, analytical, and comfortable bringing clarity to complex environments. You are a strong collaborator who can align multiple stakeholders and communicate in a clear and pragmatic way. You have a problem-solving mindset and are comfortable handling both strategic and operational challenges. In a fast-moving environment, you prioritize effectively, stay organized, and drive steady progress with a strong focus on delivery and impact. 

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:  

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.  
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.    
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.    
• Work Environment: Our office location in Frösundavik (Stockholm) offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.  
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.      

• Deadline for application: 23 April 2026. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we cannot handle any applications that are sent by email, due to GDPR regulations.
• Desired start date: As soon as possible
• Position: Temporary position (100%) for 14 months
• This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager.
• To be eligible for this position, you need an EU-work permit. Please note that we ask you to inform us if you currently have a valid EU-work permit.       

Come and fly with us! 

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