SOCIAL MEDIA MANAGER

Social Media Manager

Do you have a creative and strategic mindset, are you digital savvy and very passionate about social media’s role in branding and marketing today? If so, the Social Media Manager role might be the perfect fit for you! 

As a Social Media Manager you are responsible for shaping our social media efforts across strategy, content development, implementation, community management and performance tracking. 

Challenges you will work on:

Social Media Strategy & Content Creation:
•    Develop and manage an engaging organic social media content calendar aligned with brand objectives, seasonal campaigns, and community interests.
•    Create and post high-quality, on-brand content for Meta, Pinterest, and emerging platforms like TikTok.
•    Adapt and package social media content for B2B audiences, ensuring compelling brand storytelling.
•    Maximize brand presence across partner social channels and ensure proper execution of campaign timelines.
•    Ensure timely delivery of social media content packages for retail partners.
•    Stay updated with social media trends to optimize engagement and brand visibility.
•    Influence content production, contributing to photo and video shoot plans for optimized social content.
•    Analyze and report on organic social media performance.
•    Collaborate with internal teams to align organic social media with paid marketing efforts.

Influencer & Community Engagement:
•    Identify, engage, and nurture relationships with influencers to drive authentic brand advocacy.
•    Develop and execute influencer campaigns aligned with brand storytelling and seasonal launches.
•    Manage influencer gifting initiatives, ensuring strategic partnerships and budget adherence.
•    Foster an engaged online community of parents, caregivers, and retailers who champion our brand.
•    Support virtual and in-person brand activations, influencer events, and social media giveaways.
•    Own and maintain a list of key international press/media contacts.
•    Circulate seasonal press releases to key media contacts.
•    Partner with customer service to ensure a positive brand experience across all social interactions.

The Team 
You will be part of the Marketing Activation team which is responsible for all customer channels in orchestrating campaigns by consumer journeys, through the marketing funnel to conversion and ownership. You will also be working closely with our Brand team. 

To be successful, we believe you have 
•    A bachelor’s degree or higher in marketing, communication, or a related field.
•    Minimum 5 years' experience working with social media strategies— whether organic, paid, or a combination of both.
•    Experience using social media platforms and tools such as Meta Ads Manager, Snapchat Ads, TikTok Ads, and Google Analytics. Familiarity with the Google Marketing Platform is a plus.
•    A structured approach to managing projects and the ability to work effectively across teams and stakeholders.
•    A proactive and curious mindset, eager to take on new challenges.
•    Excellent communication skills in English, both verbal and written. A Scandinavian language is a bonus
•    Strong content creation skills and a creative mindset
•    In-depth knowledge of social media platforms, analytics tools, and trends
•    Ability to work independently while collaborating with a small, passionate team
•    Entrepreneurship and customer-first mindset
•    Thorough and detail oriented
•    Data driven and performance oriented

Why SAS?

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including: 
•    Travel Perks: Enjoy discounted travel opportunities around the world with SAS. 
•    Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga. 
•    Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals. 
•    Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge. 
•    Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths. 
 

Our Culture at SAS 
At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you’ll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation! 
 

Additional information
•    Deadline for application: 02/10/25. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations. 
•    Desired start date: As soon as possible.  
•    Position: Fulltime (100%) starting with a 6-month probation period 
•    This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Remote work may also be an option, depending on the agreement made with your manager. 

 
Come and fly with us!